Variety recently profiled their 30 Executives to Watch in Digital Entertainment, and a familiar face made the list: Stephanie McMahon.
Stephanie was profiled for her work creating optimum fan interaction for the WWE’s brand. In the feature, she revealed that her plans for 2016 include growing the WWE Network and gaining more international exposure of the company.
She also announced a relaunch of WWE.com this year for better mobile, video and social usage:
When she’s not playing a villain in the ring at WWE events or on shows, McMahon allows her real self to peek through — as a driven executive who’s helped to create a massive multiplatform footprint for her family-operated sports entertainment company. With its online WWE Network at 1.3 million subscribers, and a social media reach of 550 million followers, WWE plans to be everywhere for optimum fan engagement. “The secret to our success is that WWE is truly an interactive brand,” she says. “Our fans are part of our show, and use their voices whether live in the arena, or via social media to express opinions and influence creative direction.” McMahon’s goals for 2016 include growing the WWE Network, international expansion in India, China and South America, and re-launching WWE.com to enhance mobile, video and social usage. She expects events such as the upcoming WrestleMania 32 in April and new WWE Network animated series “Camp WWE” to help keep fans screaming for more.
View the full list on Variety.
